Distributing Media and Advertisements.
How would you distribute
your product as real media?
What 3 forms of advertisement
would you use to promote your video? Why would you use these forms of
advertisement?
1) Video Advertisement
- Given that this is a film, a
video advertisement through a trailer would be effective in portraying the film
itself visually and audibly.
2) Social Media
- Social media is a wide and
expansive way to reach potentially millions of people. If you were a big-time
moviemaker, the film you made would have been heavily invested in, and properly
reaching out to as many people as you can could would make the production
worthwhile.
3) Billboards and Posters
- External (or out of online/on
a screen) advertisement is also effective done right. Physically going to out
to social gatherings and seeing an advertisement for a film could spark
conversation about the film, or at least ingrain itself into the heads of
people.
Name at least 3 ways you would
distribute the advertisement and final video. Explain how and why for each of
the ways you would distribute.
Using Social Media as a Medium)
Using social media apps such as YouTube, Instagram, or Twitter are all mediums
to distribute both video and photo advertisements, such as with trailers or
with posters, both of which provide good exposure to the film, with the users
of the apps being able to see and share the advertisement with others.
A trailer teasing the aspects
of my video would be effective, since my final video holds symbolism and
mysterious elements, this could persuade my audience to watch the film to find
out about the plot of the film. Social media would simply be the medium in this
way.
External Advertisement) Using
advertisement out in the real world is also effective, and billboards are
another medium, being able to showcase both video and photos, for example the
advertisement billboards in New York City or other cities. Outside, the size of
such could leave a lasting impact on the viewer, or it can strike a
conversation between those hanging out with friends or family. Together, it
provides the same effectiveness as using social media as a medium, if not more
effective. Posters are also a traditional method to advertise a film, for
providing dramatic effect or providing certain details about the film, such as
actors, title, movie theater airing locations, etc.
Distributing the Video) In the
modern world of the internet, there are many effective ways to show the film to
your audience. My choice will be as many as possible, such as through YouTube,
Netflix (among other streaming services such as Disney+ or Hulu), or in a movie
theater. Using all three, we provide the viewer as many ways as possible to
view our film which is an obvious benefit. This is only because through the
many services and mediums we have access to being locked behind a paywall, many
viewers do not want to pay for every service just for a specific or exclusive
film.
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