Distributing Media and Advertisements.

 How would you distribute your product as real media? 

What 3 forms of advertisement would you use to promote your video? Why would you use these forms of advertisement?

1) Video Advertisement

- Given that this is a film, a video advertisement through a trailer would be effective in portraying the film itself visually and audibly. 

2) Social Media 

- Social media is a wide and expansive way to reach potentially millions of people. If you were a big-time moviemaker, the film you made would have been heavily invested in, and properly reaching out to as many people as you can could would make the production worthwhile. 

3) Billboards and Posters

- External (or out of online/on a screen) advertisement is also effective done right. Physically going to out to social gatherings and seeing an advertisement for a film could spark conversation about the film, or at least ingrain itself into the heads of people.

 

Name at least 3 ways you would distribute the advertisement and final video. Explain how and why for each of the ways you would distribute.

Using Social Media as a Medium) Using social media apps such as YouTube, Instagram, or Twitter are all mediums to distribute both video and photo advertisements, such as with trailers or with posters, both of which provide good exposure to the film, with the users of the apps being able to see and share the advertisement with others. 

A trailer teasing the aspects of my video would be effective, since my final video holds symbolism and mysterious elements, this could persuade my audience to watch the film to find out about the plot of the film. Social media would simply be the medium in this way.

External Advertisement) Using advertisement out in the real world is also effective, and billboards are another medium, being able to showcase both video and photos, for example the advertisement billboards in New York City or other cities. Outside, the size of such could leave a lasting impact on the viewer, or it can strike a conversation between those hanging out with friends or family. Together, it provides the same effectiveness as using social media as a medium, if not more effective. Posters are also a traditional method to advertise a film, for providing dramatic effect or providing certain details about the film, such as actors, title, movie theater airing locations, etc.

Distributing the Video) In the modern world of the internet, there are many effective ways to show the film to your audience. My choice will be as many as possible, such as through YouTube, Netflix (among other streaming services such as Disney+ or Hulu), or in a movie theater. Using all three, we provide the viewer as many ways as possible to view our film which is an obvious benefit. This is only because through the many services and mediums we have access to being locked behind a paywall, many viewers do not want to pay for every service just for a specific or exclusive film.

 


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