Audience Engagement 2

Discuss the ways audience consumption has changed over time.

Use information from your case study and tie in one of the media areas: film, radio/podcast, music, video games, or print.

 1)  

a) Increased online time, rather than physical forms of media.
- Mobile devices, such as smartphones, are becoming increasingly popular, while newspapers are on a downward trend. 
b) More time using video as a media medium.
- Video used to be a novelty in the earlier days of the weaker internet, but it is now one of the most consumed media types.
c) High-Quality content is less important to success, especially to Millennials and Gen Z. 
- Simple advertisements and short-form content has become popular. (i.e. TikTok over YouTube)
2) Nintendo is a long-lasting company, founded in 1889, and one of the most popular video game companies (not including other forms of media). It has constantly kept up with the most popular forms of advertising to its audience. In its early stages, it used mouth-to-mouth advertisement, later shifting to television commercials, and now constant short teasers about new content.
3) One example is Nintendo Direct, the way Nintendo provides updates and teasers for its games on YouTube. They are short and simple, and because of that, it creates excitement because new updates often take a while. It definitely works for the younger audience that is into Nintendo, as they much prefer shorter and simpler advertisements.

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