Audience Engagement 1

 1) While Minecraft/Microsoft has a media presence on most social media platforms, the main two are Twitter and YouTube. Microsoft, the company owning Minecraft, does have a large audience through Facebook and Instagram as well.

2) Microsoft often interacts with their Minecraft audience using a regular schedule of updates and news. Especially on YouTube, trailers and new content that is being added are uploaded and shown to fans every week on their official Minecraft Channel.

On Twitter, a more direct approach is used, where fans have the opportunity to vote or voice their opinions on what should or should not be changed. 
Nintendo is another company closely monitoring the needs of their audience, but they expanded much further than just one form of media, in their case just games. Film for video games are increasingly getting popular (i.e., Arcane, Edgerunners, The Last of Us show), and Nintendo was an early bird in creating film, such as short animated series for the Legend of Zelda, and a Super Mario Bros. show as well. 








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