Synergy
Synergy is when people or groups work together in a positive relationship in order to benefit or create one thing that brings out the best in both. It works in a way that creates a product that would be better than if they were to be made or done separately. Metaphorically, it would be multiplying the products rather than adding them together. Oftentimes, this happens with advertising, such as a film teaming up with a toy company, both to attract viewers and attract more toy purchases. This can be done with things such as product placement in a movie or film, merchandise, or a direct positive endorsement of a certain thing, especially of one popular film to another, in an advertisement. Stranger Things and Kentucky Fried Chicken - In this example, the characters eat dinner during an important plot point of the show. The characters discuss the plot as they eat KFC, with the main character, Steve Harrington, even saying KFC's signature slogan - "It's finger-lickin' good...